Social media platforms have radically changed the way in which we push products and services to consumers. In fact, most customers now flock to social media platforms to find out information about businesses, the latest offers and even to buy products directly from their favorite suppliers.
There is an estimated over 2 billion social media users worldwide and for marketers, this is a massive market that is often not utilized properly. If you think that 37% of the whole world is on one social media network or another, failing to use this method of reaching out to potential customers and clients is marketing suicide.
In this article, we are going to look at Snapchat, what the target audience is, how you can use Snapchat to promote your business and also if it can be used effectively for adult marketing.
What is Snapchat?
Unless you have been living in a cave since 2011, then you will have heard of Snapchat at some point.
Snapchat sounds like any other social media network on paper. You add people to your friends’ list and you can share photos, videos or even messages with your friends. Well, what is different about it?
The big difference is that these posts only last up to 10 seconds. That’s right, it is deleted after this time period and you can’t get it back. For many people, Snapchat serves as a way in which to keep up with the daily lives of celebrities and get a glimpse into their glamorous lifestyle, for others it is a way to send fun photos to friends and for marketers it is a way in which to promote their business in a fun environment (more on this later).
At the end of 2017, Snapchat had 187 daily active users across the world and this means that there are tens of millions of snaps sent through the social media platform every day.
What is the Snapchat target audience in 2018?
Millennials are the most likely to use Snapchat.
78% of 18-24-year-olds use Snapchat on a regular basis and this falls to 47% for 25-34-year-olds and just 19% of 35-44. Only 5% of those aged 65+ use Snapchat.
So, what this tells us is that Snapchat has a fairly narrowly defined audience, however, this doesn’t mean that it isn’t a prime marketing opportunity. While many articles and blogs that are focused on using social media for marketing put their attention into Facebook, Twitter, and Instagram, Snapchat is often overlooked.
The value of Snapchat has decreased in the last 2 years and it has been further hit with the implementation of ‘stories’ on Instagram and Facebook that was essentially the brainchild of Snapchat, but that doesn’t mean that you can’t use Snapchat for commercial use. In fact, many businesses aren’t using it to promote themselves so there is still a gap in the market.
How to use Snapchat to promote your business
Sending out funky pictures of your business and its products is a great way to get people to notice what you are doing. With the array of filters that are available to jazz up your snaps, you can really put an artistic edge on your pictures and get people to remember your brand.
What many companies are doing now is sending out promo codes and discounts to their followers on Snapchat and this can be advertised across your other social media platforms too. Depending on what your product is, you can even demo your goods and services with Snapchat videos so that people get an idea of what you sell and how it works in a fun an entertaining way.
You can even partner up with Snapchat influencers and get them to push your products as well and for affiliate marketers, it provides a good way in which to get conversions on an often underutilized social media platform.
Can you use Snapchat for adult marketing?
Yes, you can.
For adult marketers and affiliates, Snapchatis a good way in which to make a lot of money. For cam girls and other adult content, begin by sending out teaser snaps (you don’t want to give too much away too soon!) and this will help to gain your followers. Word will quickly spread and you will notice your follow count rise dramatically.
Engagement is the name of the game so engage with your followers and only use real people instead of buying generic followers or bots to make your numbers look good – seriously, how many bots are going to pay you money?!
While snaps that you send to people delete after 10 seconds (which isn’t a long time at all in a marketing sense), your stories stay up for 24 hours. Make the most of your stories, put up interesting adult content and you can even ask to get promoted on other cam girls or adult focused accounts to gain followers too.
The very nature of Snapchat means that it is perfect for adult marketing – you just need to do it in the right way.
Marketing effectively with Snapchat
The death of Snapchat is massively over exaggerated and it is still used by a big section of society with millennials being the most populous. While certain additions to Instagram and Facebook have perhaps devalued Snapchat to an extent, that doesn’t mean that it isn’t still very popular.
Millions of people use it every day and if you are not using Snapchat alongside your other social media marketing efforts then you are missing out on a lot of exposing particularly among the 18-34 crowd.
For adult marketing, especially it provides a quick and naughty way in which to promote your business whether that be cam girls, adult films or whatever your chosen profession may be. Many adult marketers overlook Snapchat but they do this at their peril. You can muscle in on a niche market and grow to become one of the influencers in this genre on a social media platform that seems to have ridden the storm and came through the other end stronger than ever.