Remember the times when the most effective advertising strategy was to put your ad in a magazine? The budget plan was easy to set up, spending control was effortless, no one placed ads on Google. Imagine how stunned business owners would be if they heard that an ad could be shown or searched for on purpose, or if they had a chance to see the actual amount of ad views daily.
Google is the place where ads cannot be avoided. Now, is it good or bad? We would say “Neither,” because, with 3.5 billion interactions daily and 246 unique visitors only within the U.S., Google has an enormous potential to cater to both businesses and individuals. The only thing you need to know to reach your target audience is how to advertise with Google.
Why Advertise with Google?
The latest estimates showcase that Google accounts for around 90% of the world search engine market. Being the leading search engine, Google powers numerous businesses, constantly produces new marketing solutions and enhances tools that already exist.
If we are to discuss the issue of advertising in Google substantively, it is notable that Google Ads platform has been with us for a while now. Moreover, to prove that the platform is indeed beneficial for both sides, Google shows its positive economic impact on the market. Google’s 2017 report states that its advertising tools made it possible for around 1.5 million businesses to profit from their marketing solutions. Therefore, we present you with the extensive list of Google marketing tools vital for your business.
Google Tools for Business
Google My Business
This is the easiest and the fastest way to advertise your business. All you need to do is list your company and get featured. To do that, go to Google My Business and create your business profile. Below you can see how the search result is going to look like. In case people are looking for your company or businesses that are similar to yours, search results and Google Maps will provide complete and reliable information.
Besides, with the help of this tool, you will be able to see how customers discovered your business. Needless to say, this business tool will help you target your audience better and continuously attract new customers.
Google Search Console
This tool is used for website and traffic evaluation. The main task of the Search Console is to help you optimize your website in order to satisfy the search engine requirements. Its search analytics tool will come in handy in case you are interested in detailed information on clicks, search queries, and your website rank on Google. Basically, this tool was created to minimize your efforts and make website optimization as efficient as it gets.
Google Trends is a convenient tool for analyzing the popularity and seasonality of search queries. Primary goals of this tool are the following:
● Determine the popularity of topics and current trends
● Conduct a seasonality analysis within your market
● Evaluate the influence of geographic data on the popularity of certain search queries or a topic in general
Main page features can be useful if your сhoice is PPC advertising. By tracking the popularity dynamics of topics in Google Trends, you will be able to place your ad on Google in accordance with the most relevant search queries.
Marketing with Google is simply impossible without the AdSense service. It is one of the most popular Google marketing services to date. The service automatically places context-relevant text and image ads on the websites. Publishers receive revenue per click (from the clicks on sponsored links) and ad impressions.
Variety of ad formats available will help you find the best fitting advertising option for your business. Moreover, your AdSense account will provide you all the information needed, like click-through rate, number of clicks and requests, etc.
Previously known as Google AdWords, Google Ads is a search advertising service with a user-friendly interface, providing multiple tools for creating effective advertising messages. In order to start advertising, you need to determine if the ads have to be local or global. Then, it is crucial to create a short message which will address the main goals of your company. In other words, create an effective message which will attract your target audience. The next step is to set your budget. The service has no minimum threshold. Therefore, you will be able to control your spending on a regular basis. The final stage is to start your advertising campaign and pay only for the results.
Other Google Marketing Solutions
This tool simply packages everything Google: your email, calendar, docs, storage, support, etc. G Suite can be used by enterprises as well as small and medium businesses. One of the goals of this packaged tool is to make teamwork as efficient as possible.
Google Marketing Platform
This platform provides advertising and analytical services for small businesses and enterprises. Basically, if you are interested in a packaged service, this platform is the best choice. It offers optimization, testing, more in-depth insights into the company’s marketing strategies, etc. Therefore, if you are looking for a sophisticated way to improve and accelerate your marketing with Google, the platform will handle and deliver it.
At the end of the day, it is your choice if you need every single tool on this list. However, doing marketing on Google is the basis for any business to become smarter, faster, and stronger whether it is already successful or not.