A website without traffic isn’t much of a website, is it?
It might look amazing and it might work to perfection but if no-one see’s it then is there any point? In fact, a website without relevant traffic isn’t much good either.
There is no point in having 10,000 visitors to your site if none of them are interested in what you have to offer. It is better to have 100 people who have a genuine interest in your content and will be more likely to purchase a product through your affiliate links.
So, how to drive targeted traffic to your website? We have 5 ways that you can do this
#1 Targeted Advertising
With the range of advertising options out there from PPC to social media promoted content, you can reach a targeted audience through your online advertising efforts.
By generating quality traffic through ads – that isn’t generic traffic that have no real interest in what you offer – then you will notice a big rise in your conversion rate. While ads such as PPC can cost money initially they more than pay for themselves once the targeted traffic starts to click on your affiliate links. Targeted traffic leads to higher conversions and more sales.
#2 SEO isn’t dead
Contrary to popular belief, SEO is still alive and kicking. It just needs to be done in a smarter way.
The old methods of keyword stuffing and other black hat techniques are long gone and are more likely to result in your website being penalised than anything else. By utilising long tail keywords you will have a much better chance of ranking highly for a specific search term and then bringing in targeted traffic that searches for those phrases. Create high quality and unique content and you will bring in quality traffic. SEO isn’t dead, it just looks a lot different these days.
#3 Use your social channels
Social media such as Facebook, Twitter, Instagram and even Snapchat have allowed affiliate marketers to get traffic relevant to their niche.
While SEO can take a while to see results, social media allows you to connect with a large audience right away. Even if you don’t go viral you can still have your posts and updates seen and heard in a short space of time. With social media advertising you can do this even quicker and get targeted traffic to your landing pages.
#4 Get guest bloggers
Some people have a lot of influence within their niche. Maybe they have been blogging for a few years about a certain topic and they have become an ‘influencer’ in that realm. Can you get them to write a blog for your website?
Reaching out to guest bloggers to feature on your site can bring in a big audience. Many people subscribe to these people and wait patiently for their updates. By having them featured on your blog then they will bring their audience with them and you may even be able to get some visitors to bookmark and come back to your site too.
#5 Look at your competitors
A mistake that many affiliate marketers make is to just focus on themselves, not what their rivals are doing.
By researching your competitors, what search terms the target, how they use advertising and social media, you can get a great idea of how they are gaining relevant traffic. This means that you can include some of their strategies and do them better!
How to get more traffic to your website
There are a lot of great affiliate websites out there but they just don’t get any traffic. Even if they do have high traffic numbers they probably don’t get relevant traffic.
An affiliate website that doesn’t receive relevant traffic isn’t worth keeping around. Unless you are going to invest time and effort into gaining quality traffic that is actually interested in what you are offering then you are going to fail in your affiliate marketing efforts. 95% of people who embark on an affiliate marketing journey will fail and much of this is down to the fact that they don’t get relevant traffic to their site.
If you came here wondering how to get more traffic to your website then these 5 methods will do just that. Remember that it isn’t all about the numbers. Just because you get 10,000 hits a month doesn’t mean that you are going to make money. 100 targeted visitors who have a high chance of converting are more valuable than 10,000 that aren’t interested in making a sale.
Use these 5 strategies to drive quality traffic to your affiliate site and watch your conversions and sales grow.