How to Build an Email List for Affiliate Marketing


Having a targeted email list is one of the oldest but most effective forms of making money through affiliate marketing.

Since email became popular, marketers have been using it as a powerful tool to promote products and services. It is easy to reach hundreds or thousands of people simply by sending an email to your list.

In this blog post, we are going to discuss why having an email list is important, what it can bring to your affiliate marketing strategy and how you can build one.

Ready? Let’s go.

Affiliate email marketing

Affiliate marketing through email

As we’ve already stated, email is an incredibly powerful method in which you can reach a huge number of people at once.

Affiliate marketing through email is essentially sending out information to a subscribers’ email address with a piece of software and having your affiliate link within the email. When the person clicks on that link and buys the product or service that you are promoting, you will earn a commission through the affiliate program that you sign up with. List building, which we are going to look at later on in this post, is a highly skilled strategy however it is one that you can learn and develop.

So, now that we know what affiliate marketing through email is, why is it essential for success?

Why an email list is important

Imagine you have 10,000 people accessing your niche website that promotes a particular product. Good numbers, right? Well, what if only 100 of those people are actually interested in your product – perhaps the other 9900 ended up on your site by mistake or accident because they clicked an advert. Out of those 100 people, only a few want to make a purchase and an even smaller amount go through with it.

You will still be making some sales but not many.

An email list consists of highly targeted consumers that do want to read about the product and service that you are promoting. If they have subscribed to your list then they obviously have an interest. If you list consisted of 10,000 subscribers then there is a far higher chance that a greater number will purchase the product or service through your affiliate link because they signed up to read your emails in the first place.

The point is that email lists are an incredibly important part of a successful affiliate marketing strategy because they are much more targeted than random visitors to your website.

Building email marketing lists

The next step is actually building a list.

Starting an email list can be something as simple as having a subscribe option on your niche site where visitors simply enter their email address to get your content.

Successfully creating a list for email affiliate marketing means that you need to not only create killer content (who wants to read average emails?) but you need to give something away. You need an opt-in offer so that a user has to give you their email address to receive it. This can be something like a free eBook that is related to your affiliate product, a coupon code or any kind of giveaway that is relevant to your niche and is attractive enough for someone to part with their email address.

Make signing up to your email list easy. Don’t hide it away on your site. Have it advertised clearly and ensure that you offer something that your readers actually want.

Make money with an email list

Now that you know what an email list is, why it is important to have one and also how to start building it up – how do you make money with an email list?

The answer to this is simple – create fantastic email content that is useful to the reader. If your emails are boring, just contain spammy links to your affiliate products or offer no value then people will simply unsubscribe pretty quickly.

You want to create an email content strategy that sells. Don’t send emails every day and don’t push your affiliate products and services in every email. Offer real, valuable content that is spaced out over the weeks and months of the year. Make sure that your email is the one that your subscribers want to read and if you add in affiliate links every now and again you will see your sales skyrocket. Why? Well you are sending those links out to people that actually want to read your content because they’ve knowingly signed up to your list and are interested in what you are selling – you aren’t hoping that a few people out of 10,000 random website visitors will buy through your affiliate link.

The key thing to remember is that you need to build up a relationship with your subscribers. You want them to trust you so don’t spam them with links all the time and instead focus on creating quality content that will make them excited every time your email pops up in their inbox.

Affiliate email marketing

Email marketing is one of the oldest ways in which people make money from affiliates however it is still one of the most effective.

List building can take a lot of time and effort and it isn’t something you will gain overnight (avoid buying lists because they will be full of dead leads). A successful affiliate email marketing strategy is one that focuses on offering something so that the person signs up to your list, keeping them subscribed by sending out consistent and quality content and finally adding in affiliate links now and again so they can buy products which improve their lives.

It sounds really simple. For the most part, the theory is straightforward however putting it into practice will take a long-term approach. Think about your email list as something that will be incredibly valuable to you in the future. It isn’t something you will create and make money from in a week however over time it will become your most profitable and successful method of making a lot of money from affiliate marketing.

In this article