Many people think that being an affiliate and running an affiliate program is something an individual or business does on their own without help or input from anyone else.
While this can be true in many cases, affiliate partnerships offer an effective way to boost conversions and ultimately growth. If you are thinking of growing your program and reaching out to potential partners then you are probably wondering how to create a partnership in the affiliate world.
In this short guide, we are going to show you what an affiliate business program is and also 3 ways in which you can create an affiliate partnership.
There are a ton of opportunities out there for you to link up with other affiliates and this is how you do it.
What is an affiliate business program for partners?
So, we all know what an affiliate program is. It is a way for businesses to have other people market and sell their products and in return they get a commission for every sale made.
An affiliate partnership is when you link up with another program, business or even an individual to promote each other products. There are several benefits to this approach.
For one you can boost your own credibility with your customers and potential customers out there. The more partnership you have then the more you are going to be trusted. It also allows you to boost your reach and stretch your business out to a new audience. Just having the partnership itself can bring you in a lot of potential customers.
Finally, an affiliate partner program can act as an educational opportunity as you can learn from your partners and use different strategies to try and grow your business even more.
3 ways to create an affiliate partnership
Now that we know what an affiliate partnership is, how do you go about creating one? We have 3 strategies that you can use to set one up.
#1 Brand ambassador programs
This strategy involves paying social media influencers to promote your products. Social media has had a massive impact on affiliate marketing and social media influencers especially are changing the way that the industry is run.
By leveraging their audience, you can reach out to a whole host of new customers. Look at social media influencers who are part of the demographic that you are targeting. Remember that engagement is more important than pure follows. For example, a twitter account with 50,000 followers but who only gets one or two likes or retweets probably won’t help you much whereas an influencer with 5000 followers that gets hundreds of likes and retweets will do more to extend your reach.
#2 Use industry events
Industry events are a great way to network. By attending these conferences, webinars and other events you can make contact with other people who are active in your sector.
This gives you a great chance to reach out to them and build up an official partnership. In fact, doing so in person can often work much better than sending out cold emails. If you are going down this route then be prepared first. Find out who is attending the events and who you want to target. Follow up on the leads right away and don’t leave it to sit for a while – the affiliate industry moves quickly and you need to as well.
#3 Work with compatible programs
Our final strategy involves reaching out to programs that are similar to yours but are different enough to warrant a partnership that will benefit both of you.
You can use techniques such as social listening to find out who is being talked about on the internet that you can potentially partner up with. You need to communicate the positives of a potential partnership to an affiliate partner and show them how it benefits both of you to join up with your programs. Also, look for other affiliate programs that have a solid following and already have trust and credibility in the market.
Using affiliate partner programs
The affiliate revenue model is one that can generate a lot of income.
There are so many niches out there that everyone can find out to suit their interests. One way in which to grow your affiliate business or to grow your small business is to link up with a partner and establish and relationships that benefit both of you.
This will result in a broader reach, a bigger audience and potentially more conversions and sales. Many affiliate programs and affiliates are using these partnerships now to take the next step in their growth. Use our 3 strategies for finding potential partners and creating an association with each other to take your affiliate business to the next level.