Affiliate marketing banners
Affiliate marketing banners can help to showcase your products or services, providing a visual advertisement that allows you to engage your prospects and offer clickbait teasers to encourage people who see your banners to follow a link and sign up, or find out more.
Banner affiliate programs provide ready-made banners for you to use as part of your comprehensive marketing and promotions strategy, allowing you to integrate ads and links across a range of promotional platforms in the way that works best for you.
However, you can also make banners of your own to enhance your marketing strategy, reach potential prospects and showcase your services – if you know how!
In this article, we will talk more about how to make banner ads work in affiliate marketing, share some web banner ads inspiration, and explain how to make a banner ad in the most popular banner sizes for desktop and mobile browsers.
What makes a good banner?
There are a wide range of different types of banners to suit different browsers and user devices, and the pages that showcase them. Header banners, sidebar banners, mobile banners and bar-shaped banners all have their place, and the banners that you use should be designed to suit the platform they are used on, and your target audience’s requirements.
Good banners, or banner ads that work and win clicks, however, all have several things in common, including:
• They are bold and distinctive, standing out from the background.
• The text and images used within them are crisp and clear.
• They are designed to draw the eye and attract attention.
• They make the best possible use of the available space, without looking crowded.
• They target a specific audience in the way that appeals to them.
• They incorporate an incentive, teaser or clickbait to boost conversions, and may include a clear call to action.
Your banners should stand out and contrast with the background they are used on, and serve as a focal point that keeps drawing the eye back to it. They should incentivise and entice the viewer, and carry a clear message, in either text format or text and image combined. Also, it is worth remembering that sometimes less is more-banners should not be text-heavy, but use short form bold script with a clear, simple message.
How to make a banner ad
If you want to use an affiliate marketing banner on your own website or as part of external promotions, you may find that your affiliate partners already offer a range of readymade banners for you to use. However, if this is not the case, or if you wish to make your own banners to showcase exclusive promotions or stand out more, this is relatively straightforward.
You can use tools such as Photoshop, Paint and other simple and readily available design software packages to experiment and produce a banner of your own, and there are also many different online services that allow you to make a banner directly in your browser. However, take care when using free banner creation tools that the banner is not overlain with a link or advert for the site that produced it, as this can cheapen the image of your banner and distract attention from your message.
Web banner ads inspiration
Before you start making an affiliate banner ad or choose a readymade affiliate banner to showcase, it is important to research your target audience and your competition, in order to see some good banner examples that other people are using, and find out what does and does not work.
If you are promoting dating or hook-up affiliate sites, check out the banner examples that your affiliate partners provide, and look around on the web for examples of banner ads used by others in your industry or niche, to see what type of content others are using and why.
You will probably begin to identify a range of themes for banner ads within your niche-such as banners that are graphic, or designed to look high-class and premium, which will help you to decide upon the approach to take for your own banner design and theme.
The next step when it comes to creating an affiliate banner is to make sure that your banner is the right size – so that it displays properly and is not truncated or cropped, which will compromise your message.
The most popular banner sizes
When you’re designing an affiliate banner, you should start with a template or use sample banner ads in the appropriate size for the application or platform you will be using them on, to ensure that you make the best use of the available space and can view your finished banner exactly how it will appear when in use.
If you have a specific website, ad portal or other platform in mind, they will probably provide guidance on banner ads that work on their platform, in terms of size and functionality – for instance, for moving or rotating banners, or those that play audio when rolled over.
However, when you first begin building a library of banners for affiliate promotions, it is a good idea to create your banners in the most popular banner sizes used across most portals, including the standard mobile banner sizes for tablet and phone browsers.
Banner sizes are measured in pixels, and the most popular banner sizes for desktops are:
Standard mobile banner sizes designed to display correctly across most devices are:
There are also of course a huge range of other banner shapes and sizes, including very small thumbnail banners-but these don’t tend to convert well for affiliate promotions, and so using standard sized banners is generally the best approach.
Marketing banner ideas
To make your affiliate marketing banners work for you, they have to stand out and offer something tempting, which will catch the eye of prospects who may not be actively looking for your products or services.
Using moving banners-banners that integrate .Gif images that rotate, expand or move can help to draw the eye, and make your banner stand out from the background. Experiment with contrasting colours and bold fonts too, so that your message is clear and easy to read, and steer clear of long and complicated words that can make your banner hard to read, or alienate prospects who do not speak English as a first language.
Strong visuals make for a good banner, so use killer images that can either be cropped or altered to fit the background of the banner, or to sit alongside of the text. You can also use a range of fade techniques to display a background tapestry that lies underneath your text without making your text hard to read, or use scrolling text banners to once more, draw the eye and allow you more space to deliver your message.