Affiliate marketing and social media go hand in hand.
In fact, there are many ways in which social media can complement and directly impact on your affiliate marketing strategy.
Have you ever seen affiliate links on Facebook? Would you know an affiliate link if you saw one?
In this blog, we are going to look at affiliates, how they can work to your advantage on Facebook and what Facebook’s policies are on posting affiliate links to your friends and followers.
What are affiliate links?
We probably don’t need to go in depth into what Facebook is because pretty much everyone has at least heard of it!
Affiliate links are not as well known.
Essentially an affiliate link is a unique URL that contains your affiliate ID. So, when you sign up to promote an offer you get paid a commission when someone buys that product. How does the affiliate network know when it is you that has referred the person to the product and convinced them to make a purchase?
Through your affiliate link.
This is why affiliates want to get their link out to the world as much as possible. It means when someone clicks on the link and makes a purchase then they get paid.
How to post affiliate links on Facebook
It is really easy to post and promote an affiliate link onto Facebook and we have 3 steps to the process to show you.
#1 Trim your affiliate link
In many cases, and this depends on the affiliate network, your affiliate link can be really long.
This can actually put people off clicking on the link and purchasing an item. It may look spammy or just fake even if it is legit. This is why it is a good idea to trim down your affiliate link so that it looks more natural and isn’t a big line of random text. Tiny URL, Owl.ly and Pretty Links for WordPress users are all popular.
Doing this also has other benefits beyond removing the spammy look of the link. This doesn’t apply that much to Facebook as the standard post length in terms of characters you can use is quite long but it helps for other social networks such as Twitter which are more concise.
#2 Create your post
The next stage of this process is actually creating your post to put your affiliate link into.
This is where you need to be creative. Simply posting your link by itself or with one line of text such as ‘Buy this product now!’ probably isn’t going to get you many clicks or conversions.
This means you aren’t going to make any money from posting affiliate links on Facebook.
Create an engaging post with images, graphics or even video. It needs to be something that is going to engage your audience. This is key if you want to know how to promote affiliate links because the link on its own is no good – you need engaging copy with a link that doesn’t instantly scream to your followers that you are selling something as an affiliate.
#3 Post your link
Finally – post your link!
You can gather a lot of data around the best times to post on Facebook and other social media platforms. If you do your research properly you can find out the most effective time of the day or days of the week to post your affiliate link.
A lot of this comes from trial and error so when you are posting affiliate links on Facebook look at your analytics and find out which ones perform best and when. With this data you can create a strategy to ensure that your links are being seen by and engaged with the most people.
Facebook affiliate links policy
You now know how to post affiliate links on Facebook but what are the policies around affiliate links on the social media giant?
Facebook affiliate marketing rules are not always well known. You are allowed to put links in your status updates and posts. You can even put them into your Facebook ads as long as they conform to the policies around this.
What about Amazon affiliate links on Facebook? You can use them on your Facebook posts but not within Facebook ads as this goes against Amazon’s term of service.
Making money posting links on Facebook
Facebook gives you a massive platform from which you can post affiliate links and generate income.
Creating a page or group and posting engaging content means that you can drop in an affiliate link and achieve conversions. The great thing about Facebook is that it is a free resource and if you do have some capital to spend you can promote your content via Facebook Ads and reach a more targeted audience.
Follow these guidelines and also do your research when using Facebook for affiliate marketing and you will have every chance of success.