Facebook enforces strict rules on the types of dating websites that they will advertise on their platform, which means that targeting Facebook’s huge audience of people looking for dates and hook-ups can be challenging. However, getting traffic from Facebook to your dating website isn’t impossible – if you know how!
Learn how to use Facebook to send traffic to your dating website, without getting banned!
Facebook adverts for dating websites
Facebook has very restrictive policies for dating websites, which significantly limits the type of adverts and websites that the platform will accept.
Before you can run dating ads on Facebook, it must accept and approve you as a Dating Partner. First, you will need to apply for a Facebook Representative, and once accepted, you can ask your Representative to accept you as a Dating Partner and so, run your ads.
To achieve this, your application, website, audience targeting and ads must all fall within the remit of what Facebook deems acceptable, which means that you will probably need to look at cloaking your website.
Cloaking your dating website to bypass Facebook rules
Facebook will only approve Dating Partners that follow very strict rules – you can only target single people, not those in a relationship, and your website cannot advertise casual sex, hook-ups, cheating, or other overtly sexual or “immoral” content.
This means that cloaking is almost inevitable for most dating sites using Facebook. So, what is cloaking, and why does it work?
Cloaking is a technique designed to direct some of your traffic to a carefully vetted landing page, whilst directing the majority of your visitors to your genuine page. The idea is to show Facebook’s bots and reviewers a version of your content that they will accept, while sending your real traffic to your real page.
There are several ways to do this, and you should use all of them to avoid being banned:
• Make sure that the landing page Facebook will visit is appropriately cloaked with a suitable version that complies with its rules.
• Collate the IP address range of Facebook’s reviewers, and direct visits from these IP’s to your cloaked page. You can do this by using the cloak for all traffic during the first couple of weeks of your campaign and capturing the IP’s that visit your page, and then redirecting them to your cloaked page in future.
• Examine your referral domains and redirect any coming from Facebook reviewers and developers to your cloaked page.
• Divert hits from the geographical areas where Facebook reviewers are based to your cloaked page. This does mean that you will lose genuine traffic from those same areas, but this added layer of safety is a small price to pay to avoid being banned.
• Avoid targeting audiences that will find your real content offensive, as you will run the risk of being banned due to reports of inappropriate content.
What should your dating website’s cloaking page look like?
Ensuring that your cloaking page fits the rules for Facebook’s dating ads is vital, otherwise you will not even get approval in the first place!
• Always keep in mind Facebooks rules for dating sites, and ensure that you do not mention or imply anything relating to cheating, casual sex, hook-ups and so on.
• Use neutral pictures, image tags and of course, keywords and meta titles, to ensure that your content is not flagged due to your coding, even if the page’s appearance is beyond reproach.
• Finally, be careful when you use Facebook’s ad manager to narrow down the audience for your adverts. Remember, you must avoid any hint of impropriety, which means ensuring that your stated target audience demographics are compliant. For example, this means choosing “men interested in women” AND whose relationship status is single, rather than “men interested in women” OR whose relationship status is “single.” Even a simple error such as the latter can lead to your account being banned.
Other ways to direct Facebook traffic to your dating website without being banned
If you are careful, there are a range of other methods by which you can direct traffic to your dating site too.
Using a different profile (or profiles) to the one you operate your adverts from, join groups and “like” pages whose members are likely to be interested in your services. Posting and interacting with the members of such pages will allow you to build a community reputation, which will in turn give you the chance to carefully share links to your website without being open about the fact that it is yours.
For instance, if a discussion thread turns to dating and finding sexy women, one well-placed post mentioning how easy you found it to meet hot women for hook-ups at *your website* will be plausible and raise interest and clicks, as long as you also engage in the general discussion and don’t simply spam the page – which is a sure-fire way to get reported and banned.
Setting up fake profiles of hot girls and adding “friends” can lead to the chance for an outgoing link to give if the “friends” wants to chat more. Again, do not associate these profiles with your genuine advertisement account, because sooner or later these profiles are likely to get banned, at which point you can simply set up another profile and start again!