How to start an affiliate marketing campaign
Designing a comprehensive and effective affiliate marketing campaign is the cornerstone of running a successful affiliate business, but all too many first-timers entering the industry fail to realize the importance of having a plan from the outset for how to make it profitable.
If you want to start affiliate marketing, the first steps in planning an ad campaign involve finding a niche to serve, products or services to promote, and a partner scheme to work with. However, the hard work really starts in earnest from there, and whilst getting started with affiliate marketing is quick and easy, promoting your niche effectively and making it profitable requires work and dedication.
If you are launching a campaign or wondering how to begin, this article will provide all of the guidance you need to get you off on the right foot.
How to launch a marketing campaign
A good marketing campaign starts with a good product, which means one that has a waiting audience of buyers or for which you have the ability to create demand. Choosing the products or services you are going to promote depends on being able to identify the type of demographics that will be interested in buying from you, finding out where to reach them, and checking out the competition to see what’s working for them too.
When you have found a niche, joined a scheme, and researched your audience of potential buyers, you are ready to get started with planning your affiliate marketing campaigns.
Affiliate promotion and advertising
There is a huge range of potential channels open to you when it comes to advertising and promoting affiliate goods and services, and which of these are right for you and will provide the best return on your investment depends on what you are selling, and who you are selling it to.
Here are a few of the channels you might consider using for your affiliate promotions:
• Your own dedicated affiliate website.
• Search engine ads and promoted keywords and terms.
• Banner ads showcased on third-party sites and blogs.
• Sponsored or promoted content on third-party blogs and websites.
• Social media pages and posting.
• Paid and promoted ads on social media.
• Forum posting and interaction.
• Mobile ads within apps, games, and browsers.
Where to start affiliate marketing
How to do affiliate marketing so that your efforts are successful always comes down to one core foundation – finding out who wants to buy what you offer, identifying where to find them online, and working out how to give yourself an edge over the competition to take your own market share.
This means that a successful affiliate campaign is designed to reach out to your prospects where they spend time online, and speak to them in a language and style of speech that they understand and respond to.
If the product or service you are promoting appeals to a younger, tech-savvy generation that spends a lot of time on their phones gaming and checking their social media feeds, in-app mobile ads and popups, and promoted posts on social media will probably be the most successful approaches to take.
If, on the other hand, you are targeting an older demographic that only spends a short time each day online and that uses their PC’s more than their phones, search engine adverts, promoted content, and banner ads within third-party sites might be a better fit.
Affiliate marketing campaigns
The principles of a good affiliate marketing campaign are the same as those for any other campaign, and viewing your affiliate business as a commercial endeavor like any other – and paying it the same attention and giving it the same level of commitment – is most likely to ensure success in the long term.
A how-to affiliate marketing guide
• Identify a gap in the market or a niche that generates a lot of interest and buzz.
• Find out who is interested in the products or services within the niche, and how big your potential target audience is.
• Assess whether or not people who show an interest are actually likely to convert into sales – for instance, lots of people love luxury sports cars, but few people have the budget to actually buy one!
• Find out what level of competition you will face if you decide to serve the niche, and target their weak areas or opportunities that they’re not fully utilizing.
• Join an affiliate network that provides goods or services from within your target niche, and that offers good value for money, desirable, high-quality offerings, and a good level of commissions. Also, look for incentives and promotions that you can use to drive sales.
• Draw up an affiliate marketing campaign to allow you to plan how to promote your offerings and vitally, to measure your success too. Be prepared to adapt on-the-go as you get a better feel for your niche.
How to make money as an affiliate
Having a great affiliate marketing campaign isn’t something that happens on its own – you must be prepared to put the work in too, and understand that you’re unlikely to start making big money overnight. Successful, profitable affiliates are in it for the long haul – so manage your expectations and don’t give up if you don’t strike it rich early on!
Making money with affiliate marketing
In order to make money – particularly significant amounts of money – your affiliate marketing campaigns have to be on point, as well as being adaptive and measurable in terms of their success.
However, bringing in huge amounts of traffic and generating lots of sales still won’t make you rich if the affiliate scheme you have joined doesn’t pay commissions that reflect the time, effort, and potentially, money that you spend promoting it.
Make sure that you compare the various levels of commission offered by different schemes, and choose the one that offers a combination of appropriate payouts, and the best possible chance of making sales or achieving conversions.
How to plan a marketing campaign
An affiliate marketing campaign should do more than just outline where to advertise, how much to spend, and what sort of ads to place. It should also be something that incorporates metrics to measure your success or failure, and a timeline to work within to roll out your campaign.
Affiliate marketing business plan
An affiliate marketing business plan can help you to lay out what you intend to achieve, and how you are going to achieve it. It should reflect the amount of money (and time) you will spend on your business at different stages of its timeline and project how much you will earn back in return.
Your affiliate marketing business plan will give you an idea of the type of income you can earn compared to the amount of time and effort you spend on it – if everything goes to plan. Your business plan should, of course, be viable in terms of giving you the potential to earn the type of profits that you want to – and it should also include the solutions to a number of “what if” scenarios, so that you can adapt on the go if things aren’t working out as you expected.
Affiliate marketing opportunities
Getting started with affiliate marketing is easy, and you may be surprised at how quickly you can get up and running. However, demand for committed, successful affiliates is always high across competing affiliate schemes within the same niche, so don’t just sign up for the first scheme you find – compare similar opportunities critically to establish which one is the best choice for you.
Factor in the amount of competition, how hard it is to sell to your target demographic, and how much commission you can potentially earn – and how much help and support your scheme of choice will provide along the way.