Making money with affiliate marketing depends on being able to identify your target demographic, find out where they hang out online, and vitally, knowing how to reach out to them to convince them to buy from you.
It is this latter element that poses the most challenging – converting a prospect into an acquisition – and in order to give yourself the best chance of succeeding, you need to find the right angle.
Advertising should pay for itself many times over and significantly boost your profits when you do it right, but simply getting your advert seen by a lot of people isn’t enough – you have to give them a reason and an incentive to buy or follow through, which is known as the angle or slant that your ads take in terms of their content, approach, tone, and style.
If you want to know how to use angles in affiliate marketing successfully, this article will teach you the basics, and share some examples of angles to get you started.
What’s an angle?
So, let’s make sure we’re all on the same page – what’s an angle? In the simplest terms, an angle in marketing is the approach you take to spreading the word and delivering your content and promotions to potential buyers – and the basics of angles involve finding the right way to not only identify and find your targets, but also, how to speak to them, influence them, and sway them with your persuasive powers to make a sale.
Even similar types of products from within the same niche will each have their own appropriate angles and approaches – and the right angle to take for, say, marketing a dating website to find a life partner will be different to the angle you would take when promoting a casual hook-up portal.
Your affiliate marketing angle should be developed carefully with your potential prospects in mind, and targeted to speak their language, answer their concerns, or provide a good reason to take that valuable action that you want to achieve.
Your angle is the way you tell a story in your ads and promotions, and how you use it to connect with your prospects – and of course, getting your approach wrong will cost you sales.
Building your angle to match your goals
It would be hard to talk about angles in affiliate marketing without mentioning one of the core principles behind developing an angle – utilizing the wants and needs of your audience and answering them with a corresponding offer or product.
One of the main buzz-phrases you are likely to hear a lot when it comes to researching and developing your angle is the “Life Force 8” – and this is a list of eight core desires and needs that every human strives to achieve. Targeting an angle effectively means singling out and answering one or more of these desires with your ads and promotions.
So, what are the Life Force 8? Here’s the list.
1. Survival, longevity, and quality of life.
2. Food and drink.
3. Safety and freedom from danger, fear, and potential harm.
4. Finding a mate, and sexual relations.
5. A secure and comfortable home environment.
6. Competitive instincts – the drive to win and achieve.
7. Being able to care for and protect one’s dependents and loved ones.
8. Peer approval and social acceptance.
If your angle fulfills one (or more) of these desires and you can slant it in such a way as to convince your prospects that this is the case, you’re all set for success.
Examples of angles in affiliate marketing
Often, it is easier to explain what constitutes an angle in affiliate marketing by providing a few examples to get you going, to boost your working understanding of the process and help you to generate ideas.
• Affiliates offering dating portals and hook-up platforms can successfully target their prospects’ desires to find a partner and get together with members of the opposite sex, and so showing your prospects that your site or content can meet this need for them serves as a pertinent angle.
• Affiliates offering healthcare products such as vitamins and supplements can cash in on the innate human desire to survive and thrive, taking the angle that their products or services can directly improve one’s health or enjoyment of life and that investing in them will help to fulfill that need.
• If you are selling life insurance, healthcare cover or related products, your angle can target both point number one – survival and quality of life – and also, point number seven, being able to provide for and care for one’s family and loved ones.
Generating feelings and emotions with your angle
When you’ve identified the life force that correlates with your product or service – or that your product or service can serve if you promote it correctly – you have to be able to find a way to utilize this information to speak directly to your prospect and answer their unconscious desire for fulfillment.
Talking at your prospects rather than to them isn’t usually effective – no one likes to feel as if they’re being lectured to, after all! Effective angles in affiliate marketing resonate with their audience, creating a drive, desire, and urgency to take up the available offer to meet a need – one that your prospects might not even have been aware of until you put the idea in their minds.
Taking an emotional angle to improve your affiliate marketing results means making your prospects feel something – hope, concern, that something that they need is missing, or that they’re getting left behind – and using that feeling and emotional connection to generate a sale or acquisition.
When you throw feelings into the mix, you make things personal for your prospect – and make them want to take action, to maintain or enhance those good feelings, or rectify and calm those bad ones.
For instance, let’s say you’re selling a really cool food processor. Many people already have a food processor gathering dust in the back of a cupboard or don’t see the value in owning one – but if your advertising and promotions take the right angle to selling your offering, you can turn this around and generate sales.
Your food processor’s angle can target several of the Life Force 8 desires if you do it right – as a way to enhance point two, food and drink, points six and eight, competitive instincts and social approval, and even point one, survival and longevity.
Sticking with this example, here are some of the ways in which you could generate emotion around each corresponding Life Force to make a connection with your prospects with the right angle:
• Promote the health benefits of using your food processor and explain how it can help your prospects to eat more fruit and veg and make healthier choices, to provide a solution to the human desire the maintain good health and a long lifespan.
• Demonstrate how using your food processor can perform multiple tasks and enhance meals, providing a solution for the desire for food and drink.
• Take the angle that everyone who likes to cook and that wants to keep healthy uses a food processor like this already, and that people who don’t own one are being left behind – triggering your prospect’s competitive instincts and fear of missing out, as well as their social instincts to fit in and be accepted.
How to put your angle to work in practice
When you’ve decided upon your angle, found your target audience and identified the emotions that you can cash in on, you’ve already done most of the hard work – but you still have to know how to put your angle to work in practice, in order to achieve a sale.
There are several tried and tested approaches to using angles in affiliate marketing that generate the right types of emotions and motivations in your prospects to produce a conversion, and integrating one or more of these into your approach will help it to pay off.
Here are five of the key catalysts to consider when it comes to effectively putting your angle to work:
• Create a sense of urgency – if they don’t act now, they’ll miss out on a time-sensitive offer or limited availability.
• Offer an advantage – such as saving time or money, making something easier, or answering a need.
• Demonstrate no risk – by offering free trials or samples so that your prospect doesn’t feel that they’re making a gamble by getting started.
• Generate a concern or question in the minds of your prospects, and then provide the solution to it.
• Make it easy – when you have caught your prospect’s attention, remove any potential barriers to achieving your conversion by telling and demonstrating how easy and hassle-free it is to get their need met right now, in just one click or a quick and simple sign up.
If you utilise this approach and never lose sight of the need to generate an emotional response in your prospects, you can boost your affiliate sales and increase your profits.