Affiliate products don’t sell themselves.
Even though marketing methods such as posting updates on social media can mean that you attract an audience quickly, you still need a website to really ‘sell’ the products and services that you are promoting as an affiliate.
For some people writing comes easy and but for many people it can be hard, laborious and takes a lot of time. If you are looking for affiliate content writing tips then you have come to the right place.
We are going to show you how to write content for affiliate marketing. It isn’t as hard as it sounds and your approach and the way you write is going to depend on your audience as well as a variety of other factors.
How to write content for affiliate marketing
You have your website design picked out, your social media accounts are all set up and you know what affiliate products you are going to promote.
Now you need to get ‘salesy’.
Writing content for affiliate marketing purposes doesn’t have to be all about a hard sell, in fact on some occasions you need to gently push people in the right direction. That being said, we have 5 strategies you can use which will greatly boost your content writing efforts.
#1 Use your own experiences
The products that you promote as an affiliate should be products that you would use yourself. People want to hear about real-life experiences and if you have used these products and services then tell your audience about it.
There are many psychological sales tactics that can be used for affiliate marketing however sometimes the most basic and straightforward method is to tell a story. People love a story. Share your own views and experiences of using the product so that you convince other people to do the same – affiliate marketing should be personal and you will reach out and captivate a larger audience with your own experiences.
#2 Remember that SEO still matters
SEO isn’t dead and while many affiliate marketers are turning to social media and paid ads to get more targeted traffic, seo friendly content writing is still a big thing.
As we will see below, SEO and affiliate marketing should be a long-term thing. Ranking organically is as long-term as it gets and by adopting this strategy for your website and landing pages you will make sure that people will be clicking on your affiliate link for months and years to come. If you are wondering how to write seo friendly content then there are tons on resources online that can help optimise your website so that it is found easier.
#3 Keep the content concise
In order to create great affiliate marketing content, you need to write articles and reviews of products, however, don’t treat it like crafting an essay. People don’t want to read 5000-word reviews no matter how good the product is.
Being concise is a fine line between writing too little and writing too much. There is no definite word count that you should follow and each affiliate product you promote will probably require less or more words depending on what it is. Follow your instinct when writing affiliate-related content and think about what you would want to read when you are writing it for other people.
#4 Focus on the long-term
Some people try to make a quick buck with affiliate marketing, however, the best in the business are those that focus on the long term. Generating consistent income over time is the goal of most affiliates however many get fed up when they don’t see results right away.
As we mentioned before, your SEO strategy with optimised content and an evergreen approach will keep your website ranking well into the future and this should form the basis of your whole affiliate marketing plan. Social media and paid ads can offer a quick solution to targeted traffic and we recommend using them but affiliate marketing is and should be a long-term strategy.
#5 Know your audience
Finally, if you want to sell affiliate products then you need to write content that is suited for your audience. You can read all the psychological tactics you like, consume SEO URL tips and optimising content and also create 100 articles for your blog but if you aren’t writing in a way that your audience relates to then your sales will be low.
Think about who your target audience is and write your content based on that. The way in which you write a blog post for a 20-year-old suffering from acne that is in desperate need of a cure is going to be different than how you write for a 50-year-old who is looking for a new set of golf clubs. Once you start writing specifically for your audience you will notice a lot more clicks on your affiliate links.
Affiliate content writing for success
Writing content for affiliate marketing isn’t easy but once you get the basics nailed down it isn’t necessarily hard either.
Your content sells your affiliate products and it is vital that you take the time to get this right. Even if you have a fantastic looking website and really active and professional social media accounts, if your content is poor then you aren’t going to make many sales at all.
The way in which you write content differs from audience to audience and niche to niche. Creating articles and blog for niche sites takes time and effort to learn properly but once you do then you will see a drastic change in your results.
It takes time to establish an affiliate marketing business but with the right content you can take a big step in the right direction to creating a viable and long-term strategy which will not only see you make money online but also establish yourself as an authority figure within your niche.