What is an ad network?
If you already manage one or more websites or blogs, or even a mobile app, you can sell advertisement space within your platform to an ad network, to monetize your content and earn commission from third-party ad partners.
So, what is an advertising network? Well, advertising networks sell space on websites, blogs, apps, emails, and virtually any other online or mobile method you can think of, to offer would-be advertisers the chance to use this valuable space to showcase their content.
However, when it comes to joining an ad network and selling ad space, it is important to ensure that the relationship will be worthwhile for you, and that the adverts that you showcase translate into profit. To do this, you will need to do some research and find out what ad network pays the best for the type of ads you will show or the type of website or platform you operate, and what type of payment model is the most appropriate for the traffic that comes to your platform.
Working with a very large ad network like AdSense (operated by Google) will usually give you access to a huge range of potential advertisers and ensure that all of your available ad space is utilized – but the biggest ad networks are often the lowest-paying ones, as supply usually far outstrips demand.
Choosing a niche ad network or one that is prepared to pay appropriately for premium space and top-performing ads is generally a better choice.
You also need to consider whether you will be better off working with an ad network vs an ad exchange – and be able to understand the difference between the two!
An ad exchange is an online marketplace that connects advertisers, ad networks, publishers and other interested parties who want to buy and sell ad space, by auctioning impressions to the highest bidder. An ad network, on the other hand, is an arbitrage platform that divides up ad space inventory into demographics (such as by physical location, age, gender, and other targeted audience sectors) to sell to agencies and advertisers. The ad network determines the price or value of available ad space, in contrast to ad exchanges, which are driven more closely by market supply and demand.
Using an ad exchange means that you should never have empty or unsold ad space, but generally also means that you earn less for the adverts than you would with ad network adverts.
How do ad networks work?
Ad networks are companies that work with third-party websites, blogs, and other platforms to utilize advertisement space to promote external products and services with banners and links. Working with an ad network can help you to put dead space on your website, blog or mobile app to good use, and allow it to generate a passive income for you by showcasing third-party products and services to your visitors.
The ad network definition is “a company or aggregator that connects potential advertisers with websites that are willing to host advertisements.” Ad networks serve to aggregate ad space from publishers, and match it with the right advertisers to fill the available space.
Ad networks work in a variety of different ways depending on the network you work with and the package you sign up to, to determine how much you are paid for each advert your website, blog or app showcases. This includes pay per click advertising networks that only pay out if your showcased ad achieves an action – a click – as well as a range of other network models such as cost per impression, and static, flat-fee advert pricing.
Banner ad networks for publishers
What is a publisher in online advertising? If you are the owner of a portfolio of websites, blogs, apps or other online channels that you use to showcase third-party ads, you are a publisher. When it comes to selling your available ad space and working with ad networks for publishers, you might want to simplify and streamline the process of selling and placing ads on your sites by working with banner advertising networks.
Banner ad networks for publishers sell an inventory of pre-set banner ad space to waiting buyers, which may take the form of CPC banner ad networks like Bidvertiser, to simplify the payment model and make it easy to monitor your advertisement income.
When you are paid per click or action rather than per impression, it is sensible to work with an ad network that places contextual advertisements, or ads that are targeted to your organic traffic demographics.
The best ad networks for bloggers
Ad networks for bloggers are big business these days, as marketing professionals and ad agencies understand the power of targeting blog readers who follow blogs for information, entertainment and amusement, and so, are receptive to targeted offers.
The best ad networks for bloggers are again, those that carefully match the adverts showcased with the content posted on the blog, to ensure the relevance of the adverts and boost performance for both you as the blog owner, and the advertisement owner that is using your site to promote their content.
The best contextual ad networks like Traffic Factory take the time to learn about the type of content your platforms publish and who reads it, to target ads to reach your audience and so, improve your chances of earning a commission.
How do mobile ad networks work?
Mobile ad networks are currently the fastest growth area for ad networks and ad aggregation agencies and work specifically within the mobile niche. Many of the biggest and best ad networks utilize a multi-channel approach including mobile, such as TrafficJunky, which provides a full service to publishers and allows you to sell ad space on all of your available channels, including mobile as well as desktop.
If you run mobile websites, create and market apps or otherwise make use of mobile platforms to showcase your products or services and reach new audiences, signing up with a mobile ad network can help you to monetize your content or apps, and bring in a valuable stream of income to help to support your endeavors.
So, how do mobile ad networks work? Essentially, in the same way as online ad networks, by aggregating potential ad space on mobile and selling it on to advertisers. This may take the form of mobile website ads, or add-on installations offered to people who download and install your own offerings.
Again, the payment models for mobile ad networks can vary from payment per impression, download or installation, to a flat fee for placing a banner ad or other promotion within a set space for a fixed amount of time.
The best mobile ad networks for publishers have access to a wide library of advertisements to place and target the right ads to fill the right spaces and so, maximize your profits. Shopping around to find the right mobile ad network for the type of mobile content you publish is important too – and there are lots of niche networks for different types of content, such as Ero Advertising, which serves the adult dating and hook-up niche, for example.