How to Make Money on Social Media


So, you want to know how to make money on social media? Well, you have come to the right place!

Social media is an incredibly powerful tool. You reach hundreds, thousands and even millions of people literally in minutes. It gives you the chance to promote yourself, your products, other peoples’ products or whatever you want to a massive audience.

How do you make money on social media, though?

In this article, we are going to show you how to make money from social media using various platforms such as Facebook, Twitter and Instagram as well as the best affiliate programs for social media. Making money online is difficult regardless of the method. Putting in the effort to creating a social media presence is a lot of work but the possibilities to make money are endless.

How to Make Money on Social Media

Making money on Facebook

With 2 billion active monthly users (as of July 2017), Facebook is the social media platform that most affiliate marketers focus their attention on.

If you aren’t using Facebook for your affiliate marketing program then you are missing out on a gigantic amount of people who will potentially buy your product or service. It is easy to set up a Facebook page, however, promoting your affiliate products isn’t as simple as setting up an account and then spamming your feed with affiliate links.

You need to take time to build up a community and a level of trust among the people that like your page and follow your updates. Avoid activities like buying likes as this won’t contribute to any sort of meaningful engagement or sales. Creating a page on Facebook is easy however you should supplement this with Facebook ads and promoting specific posts will increase your visibility. Remember that the key to successfully making money from Facebook involves building a community so create engaging content and post updates that is relevant to your followers.

Affiliate marketing on Twitter

Affiliate marketing on Twitter is a bit different than Facebook however it is still possible to make a lot of money from the platform.

One thing that puts some people off marketing on Twitter is the character restriction. This was 140 and was recently increased to 280. That being said, you shouldn’t see this as a hindrance but rather a way in which you can be concise and promote products and services in a unique way. When you are selling anything online you need to be straight to the point and this is especially true with affiliate marketing.

Twitter requires you to cut out filler content and cleanly and succinctly tell people why they need the product or service that you are promoting. Using #Hashtags will also allow you to reach a wide audience and with 330 million users, there is a lot of potential to make money through this medium. Twitter follows on from Facebook in that you don’t want to simply spam messages to your followers. Tweet relevant information, retweet influencers in your niche and start a conversation with other users. The key to success on both Twitter and Facebook is creating a sense of community rather than cold advertising links.

Using Instagram to generate income

Instagram is probably the best-known photo sharing social network and it provides fantastic opportunities to make money online.

The great thing about Instagram is that you can put a huge amount of text underneath your images. It gives you a chance to go into a lot more detail than Twitter. The key to drawing people into clicking on your affiliate links on Instagram is to post stunning images and pictures that capture peoples’ attention. Instagram is, at heart, a visual medium and you need to keep this in mind. Post positive images and supplement this with detailed descriptions about what you are trying to promote.

Like Twitter, you can gain better exposure by using hashtags on Instagram and this will allow more people to find your posts. With 800 million active monthly users, Instagram offers huge potential to make money on this popular social media platform.

How to make money using social media

Making money on social media can be a real challenge however once you have built up a loyal audience that is relevant to you niche then you can start to make money.

The difficulty is that every social media platform requires a different approach. This is what we have tried to show you.

With Facebook, you generally have a lot more creativity. You can choose to post image or video posts or you can even just put up text with affiliate links. It gives you access to a big audience and you can promote your page or group as well. Instagram is much more of a visual medium whereby you need to post high quality images and you can supplement this with text underneath. It requires you to perhaps be more visually creative with your posts but you can use things like hashtags to increase your exposure. Twitter is an altogether different platform in that you are limited to 280 characters and need to really be concise and straight to the point if you want anyone to click on your affiliate links.

If you want to start to make money through social media then you don’t necessarily have to be on every social media network but it is useful. This requires a lot of effort because each one requires a slightly different approach and marketing strategy. The possibilities to make money on social media are huge but a lot of would-be affiliate marketers try and fail every year due to the fact that they take a ‘one size fits all’ approach and don’t tailor their marketing efforts to each platform.

Set yourself apart from the rest. Use each social media platform to your advantage and adapt your affiliate marketing strategy to Facebook, Twitter and Instagram. You might not make money overnight but by approaching affiliate marketing on social media this way you will see results and you will start to earn money online.

Also, learn how to use Snapchat for marketing from our blog!

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