Whether you blog for fun and would like a little extra income or if you are serious about using your blog content to earn revenue, there are a range of different options available to you when you are ready to monetize. Blog owners can often earn significant amounts of money in this way if you find the right niche and reliably provide value to your target audience.
However, it is important to be smart about monetizing your blog in order to ensure that you don’t alienate your readership and to make sure that you don’t waste time generating income for someone else without earning much for yourself in return.
If you want to find out how to monetize a blog and give yourself the best chance of success when it comes to earning real money, read on for some advice and guidance on how affiliate marketing for bloggers can generate revenue.
How to monetize your blog
There is a range of different approaches that can theoretically make money for bloggers, and some of the most popular ways to monetize a blog include:
• Accepting sponsored posts from third parties.
• Joining independent incentive schemes using outgoing links that will return a commission to you when someone makes a purchase from a third-party site.
• Using targeted pay-per-click adverts interspersed between your blog posts and sidebars to earn advertising revenue.
• Signing up for a good quality affiliate marketing programme to generate income via your blog, without the need to sign up to and make arrangements with individual companies and websites.
• Selling your own merchandise on your blog or adding a “donations” button to your blog.
When deciding which approach or approaches will work best for you, it is, of course, important to ensure that the commission or income that you will earn for your endeavors make the effort worth your while!
How to monetize a WordPress blog
WordPress is the best-known and most popular blogging platform worldwide, thanks to its intuitive user interface, highly responsive customizable designs, and a large network of users.
If this is your platform of choice, there are lots of different methods that you can use to monetize. WordPress blog monetization techniques can also work on other blogging platforms too, such as Blogger and BlogSpot.
Three of the most popular methods that people use to monetize WordPress blog content are:
• Signing up with an affiliate marketing programme.
• Accepting sponsored posts.
• Placing pay-per-click adverts on your blog.
If you have a large readership and have built up a reputation as an authority blogger with lots of high-quality traffic, you may wish to consider accepting sponsored posts for your blog.
However, sponsored posts must be relevant to your audience and provide value to the reader, otherwise, you will soon lose followers.
Additionally, many blogging platforms-including WordPress-make bloggers add a statement to their sponsored posts to allow the reader to identify them, which can damage the credibility of both the content of the post itself and your blog as a whole if you publish too many of them.
Pay-per-click or PPC advertising allows you to display adverts supplied by a third party such as Google’s well-known AdSense programme or WordPress’s own WordAds scheme-within your blog.
PPC advertising is one of the easiest options for monetizing a blog, but it rarely generates a significant income on its own, unless you are receiving significant amounts of unique page impressions and click-throughs every day.
Ultimately, whilst the savvy blogger may use these two methods to monetize, blog affiliate marketing schemes are generally easier and more profitable than both PPC advertising and sponsored post placement combined.
Affiliate marketing for bloggers
For bloggers that are serious about maximizing income from their blog, signing up for a good quality affiliate marketing scheme is generally the best approach.
Affiliate marketing schemes provide a one-stop shop for bloggers, offering access to a large resource of different affiliate partners and links that can easily be integrated into your regular content organically, without coming across as overly sales-y or advert-oriented.
Affiliate programs for bloggers
Blog affiliate marketing programmes can really help you to maximize your revenue, by allowing you to source a range of different partners and links to use within your blog whilst still providing the type of personalized, valuable content that your readers want to see.
Selecting the right affiliate network can significantly boost your blogging earnings, and choosing an affiliate marketing blog scheme that offers a wide range of good quality partners, a good rate of commission, and a fair and easy to understand payment structure is vital.
Affiliate marketing networks give you the advantage of being able to formulate and write your blog posts about the things that you want to talk about and then find links and partners to match them, rather than having to tailor your content to suit the advertiser and limiting your creativity and freedom when writing.
Additionally, the whole process is much faster and simpler than identifying potential partners and setting up contracts with them individually, and affiliate schemes also provide a central portal to compare how your affiliate links are performing side by side, permitting you to make informed decisions about the affiliates to promote in your future content.
This is generally the most lucrative method of monetizing your blog if you sign up with a good quality, comprehensive affiliate marketing scheme that saves you time and effort by bringing all of the affiliates that will work well for you together in one place, and by ensuring that you always get paid for your efforts!
How to decide when to monetize your blog
Deciding precisely when to monetize your blog is something that you should consider carefully-if you begin adding adverts or sponsored posts before your blog is well-populated with content and you have built up a good level of traffic, you run the risk of losing your credibility and putting your readers off returning.
However, you can begin successfully placing affiliate links in your content at a much earlier stage, because affiliate links can be integrated into your content naturally without bombarding your readers with adverts or sponsored post disclaimers that can often be off-putting.
Only you can decide when the time is right to monetize your blog-but try to strike a balance between having a good library of content and a steady stream of traffic versus not waiting too long and so, missing out on potential revenue once you have achieved this.