Pay per sale advertising
Pay per sale advertising is one of the most lucrative methods of making money for affiliates and third-party promoters, by marketing products and services to earn commissions.
There is a large number of pay per sale advertising networks that reward their affiliates in cash for every sale that they achieve for their partner scheme, and this type of commission structure is very popular with experienced affiliates and those who take the business of making money online seriously.
However, pay per sale marketing is more challenging than simply sending through a lot of referrals or clicks to an affiliate partner, because in order to earn commission, you must actually convert your prospect into a sale rather than simply an expression of interest.
This means that pay per sale lead generation needs to be approached rather differently than other methods of bringing in traffic, which is one of the topics that we will look at within this article.
If you want to learn more about generating pay per sale leads and how to find the best pay per sale affiliate programs, read on and we will tell you everything you need to know.
What is pay per sale lead generation?
PPS/pay per sale is an affiliate commission model that rewards affiliates for each sale that they achieve for their partner scheme. This type of payment model provides an advantage to the scheme itself, because they only have to share their profits when an expression of interest or an acquisition actually results in a purchase or financial commitment – and as a result, the pay-out will be significantly higher than the commission earned from just achieving a lot of impressions or clicks.
Understandably, actually being able to bring in traffic in the first place, capture the attention of your prospects, and follow through with securing a sale is a lot harder than just earning a click – and means that successful pay per sale affiliate marketing requires a finely tuned, bespoke approach to finding and securing buyers.
However, if you are prepared to put the work in when it comes to doing your research and spending the time and effort required to reach out to the right types of buyers with strong content that is designed to convert, you can potentially earn significant amounts of money from your partner scheme.
Pay per sale affiliate marketing
Most pay per sale programs are always open to applications from new affiliates who are ready to get to work, but before you sign up with a scheme of this type, you have to be sure that you stand a realistic chance of making money and a plan for how to make it happen.
This means understanding the principles of effectively selling goods or services offered by a pay per sale affiliate program, and having a good understanding of the goods or services you will be offering, and who wants to buy them.
First of all, choosing the right type of goods or services to work with is vital; look around at different offerings showcased by different pay per sale companies, or begin with an idea for something you already know about and understand the demographics for, and look for a network that serves that niche.
When you have narrowed down your search and hit upon the right product or type of product to work with, the next step is to ensure that there is a potential audience looking for it, and finding out as much about them as you can.
Some of the questions to ask yourself before you sign up for affiliate pay per sale and start promoting your products include:
• Do you understand the product or service you have chosen, see the value in it, and understand why people might want it?
• Have you identified the demographics that would be interested in the product, and found out who would consider buying it?
• Does your target demographic have the disposable income to be able to buy from you if you are successful in generating interest?
• Where does your target demographic hang out online, and what do they like to do on their pc’s or mobile devices? What sort of websites do they visit, and how do they use them?
• Have you got a plan for how to reach out to your prospects where they are most receptive to an approach, and in such as way as to appeal to them?
• How will you incentivise your prospects to turn interest into sales?
When it comes to promoting pay per sale affiliate networks successfully, you may also want to think about budgeting some funds for paid adverts and promotions such as by using Google AdWords, pay per sale third-party banners and ads, and promoted content on social media and mobile browsers too.
You might even want to think about checking out existing pay per click websites for sale, which already have a stream of traffic passing through them each day, and converting the content to fit in with the pay per sale affiliate model.
However, this is not essential in order to begin reaching out to your prospects and generating sales, although if you want to turn your affiliate partnership into a lucrative business, you should consider reinvesting some of your profits into promoting your offerings once you have got going.
Finding the best pay per sale affiliate programs
The best pay per sale affiliate program is one that offers desirable products and services, that pays a good rate of commission, and that provides support and incentives for their affiliates to integrate into their promotions to help to boost sales.
When you start browsing different affiliate programs, pay per sale is just one of the various different types of commission structures that you will see offered, so make sure that you are comparing like for like, and read the small print that will tell you how a sale is registered and credited to your account – and any transactions that may fall outside of the remit of your agreement.
Remember that pay per sale affiliate programs won’t pay you anything if you just generate a lot of traffic that doesn’t convert, so you have to find a scheme that offers something that people genuinely want to buy.
Choosing evergreen products with a continual demand and market of potential buyers that also make for good impulse purchases can be one of the most lucrative and rewarding ways to get into pay per sale marketing, so consider looking for an affiliate scheme that serves high-demand industries with a waiting stream of buyers, such as dating platforms and hook-up and chat portals.