The great thing about affiliate marketing is that it is constantly evolving.
It means that you need to keep learning and exploring new ideas and methods for success. Every year seems to bring new changes and new challenges however this is why the industry is so exciting. What worked 5 years ago might not work today.
Luckily for you, we are going to explore effective affiliate marketing techniques for 2018 and also show you why GDPR is going to play an important role going forward.
The Affiliate Industry
The market itself shows no sign of slowing down. In fact, it has almost been on a continuous growth cycle since the internet began.
Affiliate marketing is estimated to be worth $12 billion per year and this is absolutely huge. The good news is that anyone can break into the industry. As it is so big and diverse, there is potential to carve out a section of whatever niche market you are targeting and make a healthy living from it. The people that don’t make a part or full-time income from affiliate marketing are those that give up too easily or don’t implement an effective strategy or strategies for success.
This is where we come in.
Affiliate Marketing Strategies for 2018
We are going to show you 3 of the main strategies that will be effective in 2018.
While these aren’t the only strategies that are relevant this year or in the future, they are highly effective. A good affiliate marketing strategy doesn’t just focus on one trick it uses several in conjunction with one another to create an effective overall plan.
So, here are 3 strategies that top affiliate marketers are going to be using in 2018 and that you can use too.
#1 Explore ‘cures’ rather than ‘prevention’
This is an important affiliate marketing plan and it is one of the cornerstones to success. When you are marketing a product or service, focus on the ‘cure’ or remedy that it will provide to that person or organization now rather than in the future.
People are far more likely to purchase something if it is going to help them now. If it is something that they might need in the future or if it could prevent XYZ from happening in the future then most people are far less likely to buy it. This means fewer sales and fewer conversions. If they don’t have the urge to buy they won’t purchase it – it’s simple as that. Within your sales copy and content, language make sure to focus on what the products and services you are promoting as an affiliate can do for that person right now, not in a month, a year or 5 years’ time.
#2 Utilise pay per click advertising (PPC)
Pay Per Click is still around and it will continue to be around for a long time. It is continually cited as one of the most effective affiliate marketing methods and this will be the case in 2018 as it was 10 years ago.
PPC, for anyone that doesn’t know, is paid advertising that drives highly targeted and relevant traffic to your landing page, YouTube video, website or whatever it is you want people to see. It can be costly and your budget will often determine how successful it is, however, that doesn’t mean if you have a small budget to begin with you can’t make use of PPC. Even a small number of targeted visitors will make sales and you can reinvest this money in growing your PPC efforts and ultimately boost your conversions.
#3 Host Webinars for product promotion
Webinars are fast becoming one of the best affiliate marketing techniques. A webinar is essentially just a seminar that is carried out over the internet and it provides an interactive way in which you can promote products and have a discussion around why they are good and relevant to your audience.
This is one of the affiliate marketing trends that you are likely to see grow enormously in 2018 so you should get in now before they come too commonplace. Don’t think that a webinar is going to replace other affiliate marketing strategies such as content reviews – use them alongside your existing efforts.
GDPR is making big waves in the EU and its implementation in May 2018 means that affiliate marketing will be impacted.
At its core, GDPR is designed to protect users’ data and privacy and this is especially important when it comes to email affiliate marketing. If you collect or store personal data, sending out emails or processing information about individuals then it needs to be an opt-in system. You need opt-in consent rather than opt-out and even if you are not yourself based within the EU if you send offers or hold information relating to people in the EU you still need to comply with GDPR.
How to be a successful affiliate marketer
Much of what has made affiliate marketing successful still works today however when it comes to industry trends then he 3 affiliate marketing strategies that we have shown you here will be very effective going forward.
Webinars, in particular, will grow in popularity and they have already been shown to be highly successful in making sales and convincing people to take action. Being a successful affiliate marketer isn’t just about the techniques, tips, and tricks that we have talked about here, it is a state of mind as well.
People fail time and time again because they give up so easily. They don’t make $1 million in the first 6 months so they just give up. While it is possible to make a lot of money quickly, this is unlikely in the vast majority of cases.
Stick with affiliate marketing, try different methods, run various strategies alongside each other and don’t quit your day job until you have a steady income. These are the secrets affiliate marketing and with these strategies for 2018 while remaining compliant with GDPR then you will put yourself in the best position to succeed.