Affiliate marketing strategies for winners
Affiliate marketing partnerships offer almost limitless potential to make money, and for committed affiliates who find the right strategies to be successful, the sky really is the limit.
However, making lots of money depends on employing effective affiliate marketing tactics, sussing out what works and what doesn’t, and being able to adapt on the go – all skills that successful affiliates develop over time with trial and error.
If you want to take some of the hard work out of finding the winning formula when it comes to maximizing your income, beating the competition and identifying the richest potential streams of revenue, this article will share five highly successful affiliate marketing strategies that the top earners employ in order to stay ahead of the game.
Read on for our five-point affiliate marketing checklist, and learn how to be a successful affiliate marketer step by step.
Focus on a dedicated niche
Virtually any product or service you can think of will have an affiliate scheme serving it, which means that there’s a lot of choices out there for the prospective affiliate looking to start out. One common rookie mistake that many first-timers make, however, is to spread themselves too thin and attempt to work with and promote too many different types of products or niches at once – which means that you won’t really be able to do any of them justice.
When you’re narrowing down your choice of affiliate marketing ideas, focus on a dedicated niche and limit your initial endeavors to really getting to know that niche and how to sell it, in order to give yourself the best chance of success. Once you have begun to yield a profit in that niche, you can then choose to develop other niches and products later on, when you will be able to give them your full attention.
Diversify your advertising channels
An effective marketing strategy is most successful when it takes an umbrella approach to advertising and promotion, maximizing the available opportunities to get your content seen and reach out to potential buyers.
Diversifying your efforts across a wide range of different advertising media and channels will enable you to achieve the greatest possible reach in terms of the demographics you target and who sees your ads – which in turn, will allow you to assess the most lucrative revenue streams and discard those that aren’t pulling their weight.
Consider employing all of the following approaches to getting your content seen as widely as possible:
• Banner ads and promotions on third party sites.
• Social media posting and engagement.
• Social media promotions and paid adverts.
• Programmatic ad buying
• Watching trends to identify and target new sources of revenue.
• Guest posts and sponsored content.
• Strong SEO to improve your organic search results.
• Promoted ads on search engines.
This list is not exhaustive, and of course, you don’t have to try all of these things – but you should at least consider each of them carefully before ruling them out, to make sure that you don’t unwittingly ignore a potentially lucrative revenue stream when you develop your affiliate marketing plan.
Harness the power of mobile
Mobile browsing, app use, and games are right up there with desktop use when it comes to how people access the internet and look for things to do and entertain themselves with today, and harnessing the power of mobile when it comes to promoting your own offerings will give you a lead over the competition.
Even given the undeniable influence that mobile holds and the fact that its reach is only going to grow from here, many affiliates still fail to use the channel to its full potential, if at all – so get in on the ground floor and establish your market share on mobile, by placing adverts in apps, games, and on mobile websites that match your niche.
The mobile channel not only provides a rich source of potential traffic but also by design means that mobile users are more likely to make an impulse purchase or invest in something that will entertain them on the go than those browsing via desktop.
Identify your competitor’s weaknesses and cash in on them
One of the best affiliate tips and tricks you will ever receive is to keep an eye on the competition so that you can get a feel for how other people who sell similar goods and services are performing and if there are any areas you should be targeting yourself.
Another valuable way to use your competitor research is to identify any weak areas in their content and affiliate marketing techniques, and cash in on them – which can allow you to win clients that your competitors are missing out on.
Websites that are slow to load, hard to use, or that have poor quality content won’t perform very well – so if you spot a problem like this in competing for content, see it as an opportunity to up your game and provide whatever your competitor is lacking.
Don’t be afraid to experiment
One of the best things about affiliate marketing is that there are no hard and fast rules in terms of where and how you promote your content, and affiliates have the same level of control and flexibility that they would have running any other business.
This means that trying out new approaches, identifying novel ideas for promotions or reaching out to audiences in an unusual or innovative way are all things that you can do – and should consider.
Don’t be afraid to try new things, look for new approaches to reaching your audience and selling to them, and experimenting with different channels and types of content. If you can identify and reach out to potential buyers where others cannot reach them, or in such as way as to appeal to them, you will find that this is a highly effective affiliate marketing strategy that invariably pays off.
Use your analytics tools to track trends and traffic, so that you can identify how people are finding you and why they buy from you – and try to identify new potential demographics for your offerings as well, to maximize your reach and boost your sales.