Social media is one of the most powerful marketing methods around.
With 3.5 billion social media users around the world (which equates to about 45% of the population), it is an incredibly influential way to get new customers and reach out to new people.
As a marketer, you can’t just throw up a post on Facebook, send out a tweet or upload an image on Instagram and expect it to do well. Without proper planning and a strategy you probably won’t get many engagements and clicks on your links either.
So, this is why we have come up with a list of the top 5 social media marketing mistakes so you don’t have into a trap.
Social media marketing mistakes
There are quite a few bad social media examples out there but these are the top 5.
#1 Not setting social media goals
How will you know if your social media is doing well if you don’t set goals to track your progress?
There are many goals that you can set for your social media. This includes things such as:
• Increasing your brand awareness
• The traffic your website receives from social media
• Growing your business revenue
• Getting better engagement on your posts
This list isn’t exhaustive however the basic point is that not tracking your social media accounts and how they are performing won’t let you improve in the future. You can also see how well particular campaigns are doing so you know where you focus your attention.
#2 Using the wrong targeting options
The beauty of social media is that you can really narrow down your audience when it comes to posting ads and other content.
The amount of data that social networks such as Facebook, Twitter and Instagram hold is very impressive and it means as a marketer you can do a lot to ensure that the right people see your offers. This can mean targeting certain ads to people based on their demographics, their geo-location, what device they use and even what their interests are.
Ignoring this or using the wrong targeting options can mean that the people who would normally be interested in your business aren’t seeing your content.
#3 Posting poor content
Ok, so this is pretty subjective.
What actually makes a bad social media post? Well, for one it depends on what platform you are posting to. The best advice is to be concise and straight to the point as social media users don’t want to read through an essay to find you what you are trying to say.
Also, use images as much as possible as images. Tweets with an image receive a 35% increase in retweets (which can massively boost your audience) while Facebook posts with a relevant and high-quality image have a 37% increase in engagement over posts that don’t have an image present.
#4 Not responding to messages
The beauty of social media is that you can contact businesses and brands in an instant. You don’t have to crawl through their website to find an email address and wait days for a reply nor do you need to hang around on the phone for hours.
With social media you can message most companies and you’ll get a response pretty quickly. Well, that is what should happen!
Neglecting to respond to queries and messages quickly will do a significant amount of harm to your online reputation. Make sure that you keep an eye on your messages and set your hours that you won’t be active so potential customers aren’t waiting around for a reply.
#5 Ignoring social media advertising
Social media is great because by and large it is free so anyone can sign up for an account and start posting.
That being said, if you really want to get a targeted audience (see point #2), you need to use ads. Organically growing followers will only ever get you so far. While ads do cost money they have proven to be a very good ROI so depending on what you are selling, it shouldn’t be too difficult to make that money back and start generating profit if you go about it the right way.
Avoid doing all of these social media errors
Social media can seem very daunting and much of it is trial and error. There isn’t really a ‘one size fits all’ approach for doing social media correctly because much of it depends on what platforms you are using and what kind of business you have.
That being said, avoid doing the mistakes we have listed here and you will get yourself off to a good start.
There are many bad examples of social media in practice so make sure that you don’t become one of them.