We all want to rank well for the keywords that we target.
Unfortunately, many website owners don’t know how to check and analyse the performance of their website.
If you are reading this blog and wondering ‘how can I check my website ranking?’ then you have definitely come to the right place. We are going to show you what website analysis is, why using a website grader tool is important and also what the top 5 tools are that you can sign up to today.
What is website SEO analysis?
Website analysis is quite easy to define but hard to do if you don’t have the right tools available to you.
Essentially it is looking at your website to check how it is performing against certain criteria. For example, what keywords are you ranking well for? What keywords are you not ranking for that you should be? How is your on-site SEO? Is your site mobile ready? How much traffic do you get? Where does it come from and how could you better utilize this traffic for success?
These are all questions that are important for your website and a website grader tool can be incredibly helpful.
What is a website grader tool?
Website grader tools play an important role in providing you with a website score to see how your site is doing in terms of SEO.
It can show you errors in how your site is structured and give advice on potential improvements so you have the best chance to get your site to rank highly. This includes things such as page speed, how you rank for certain keywords, how responsive your site is on mobile devices, backlinks and many other aspects that all contribute to a better website.
Top 5 website grader tools for better SEO performance
There are many website grader tools out there but we have whittled it down to the top 5.
We’ve put this first on the list because not only does Clickx provide instant feedback on your website performance, it can also put you in touch with a marketing strategist to help fix any problems.
Clickx gives you a score based on a wide range of criteria including SEO performance, backlinks, PPC performance, your competitors and desktop and mobile quality. Not only do they offer this highly relevant information but the fact they can have a marketing specialist to help you to improve gets them first place. Pricing for Clickx starts from $50 per month.
#2 Website.Grader from Hubspot
We’ve got this second on our top 5 list not only because Hubspot are well known but because it’s free!
While it doesn’t offer as much insight as some of the other tools on this list it has been running for years and even won an award for its effectiveness. The grader scores your site between 1 – 100 and shows you analysis on 5 areas: SEO, social media, mobile readiness, blogging and lead generation. The tool also provides tips on how to improve these aspects of your site.
This is another free website grader tool that provides great information on your website performance across many areas. This includes social media, local listings, your traffic, SEO, mobile responsiveness and overall usability.
They have a premium version that starts from $59.99 per month and offers more features including keyword tracking, 24/7 monitoring and email updates.
Nibber is a free website grader tool that evaluates your website in 4 main areas: technology, marketing, accessibility and experience. If you want an overall picture of how your website has been built and how it is performing then this is one of the best out there.
You simply enter your website address into the search bar and wait for the report to be generated. This will give you details on what works, what doesn’t and also how you can improve your site across those 4 main areas.
#5 Clarity Grader
In many cases, a website scores low with a marketing grader due to the content. The design might be great, the accessibility options are easy to use and the structure is solid but if the content is poor then search engines aren’t going to rank it.
Clarity Grader analyses your content to find out how easy it is to read and how clear and consistent the language is. There are different pricing options for this tool depending on what features you need and if you are a freelancer or large organisation but they offer a 7-day free trial so you can try before you buy.
Using website grader tools for SEO
Many website owners don’t even think to use a website grader.
They set a site up (or pay someone to do this for them) and then expect it to rank highly on search engines without optimizing the content correctly. A website grader is massively important to ensure that your website is optimised, has the right structure and also performs well across many devices and has readable content.
A simple analysis of your site can yield a lot of useful information and choosing one of these 5 website graders will ensure that your SEO performance is improved and more people will find and interact with your site.