Regardless of whether someone is an experienced SEO expert or approaching the world of search engine optimisation for the first time, it can be confusing and overwhelming at times.
New website SEO is simply about ensuring that the website you’re promoting can be found by an online audience.
Online markets also need to consider what searches will be made online, be it for content, services or even pictures.
Although SEO is a procedure that needs to be carried out on a regular basis, the following SEO step-by-step guide ensures that the most important factors are taken care of in relation to a new website.
Carry out the Right Type of Keyword Research for Effective SEO
Keywords are the search terms entered into a search engine such as Google and can be one of the most important factors in relation to SEO, as it allows you to construct content in the right way.
This isn’t to say that you should be trying to stuff as many keywords into the content as possible, but instead using it to decide how the keywords can be used to deliver rich and meaningful content too prospective visitors.
A great way of doing those can be using Google’s own keyword planner tool.
Make Sure That the Content Is Relevant
Although it can be tempting to just stuff content full of keywords this is frowned upon by Google, as well as an online audience.
There’s nothing wrong with promoting your brand using keywords, but it’s important that the keywords being used are relevant and aren’t misselling the product or service or promising something it can’t deliver.
Keep URLs Short and Simple When Carrying Out New Website SEO
Given the many ways that people access information online, it would be easy to assume that URLs aren’t important when it comes to effective SEO, but nothing could be further from the truth.
Not only are short URLs easier on the eye, but they’re also easier for Google to make sense of, so play an important part of your online profile.
This isn’t to say that good URL management alone will propel a new website to the top of the search results but does play an important part in other avenues of the SEO process, which is essentially about giving search engines such as Google as much information as possible.
Those that are carrying out SEO work via WordPress will find that there are a series of plugins that can be used to help with URL titles.
Optimise Images for Effective SEO
When people enter search terms into Google, they’re not always searching for content. In some instances, they could be carrying out a picture search, which is why it’s important to ensure that pictures are optimised in the right way.
In some instances, picture files can have a generic name, and this will normally be reflected online unless the necessary changes are made.
For example, if you were posting a picture of a smartphone on a desk, including this in the meta description of the picture will yield more results than a picture with a series of numbers and letters.
Although image searches won’t count for most of a new website’s traffic, it does allow online marketers to ensure that they’re able to capture searches that some of the bigger players may be overlooking.
Ensure Mobile Optimisation is at the Forefront of New Website SEO
Regardless of whether someone is checking their social media or making an online purchase, they will often be using their smartphone as opposed to a desktop computer.
This isn’t to say that desktop users should be cast aside, but it’s important to ensure that new websites are optimised for mobile users.
A website that is slow-loading or difficult to navigate could mean that rankings aren’t always the best.
Ensuring that a website is optimised for both desktop and mobile users will sit more favourably with search engines like Google and ensure better online rankings as a result.
Are There Other SEO Factors to Consider for a New Website?
Although websites may share several different practices, some could require a different approach to others.
For example, those that offer other forms of online media such as video will also want to ensure that these are optimised in the same way as pictures.
Similarly, those operating an e-commerce website need to ensure that they’re using the right descriptions.
SEO can sometimes be seen as a battle against Google, but it’s essentially about creating a website that offers clear navigation and rich content to online users, as opposed to a site that is slow to load and difficult to navigate.
Following the steps to a Google-friendly website will always yield more return than trying to manipulate the complex algorithms used by Google and other search engine providers.