You might have heard of the term ‘white label marketing’ before but you are a bit unsure of what it actually means.
Luckily we’re going to tell you all you need to know about it.
White label technology is very common and you’ve probably used one of these products before. In this article you’re going to learn:
● What white label software actually is
● How it works
● Why it is so popular
● What this means for advertisers and publishers
Let’s get started.
What is white label?
So, to put it simply – white label technology is software or an application that has already been made and can be licensed out to another company.
The big bonus here is that another company can rebrand the software or the application and pass it off as their own and something that they have developed. This has many advantages (which we’ll look at below) but one is that start-ups and really any company that needs a solution for their clients doesn’t have to spend a lot of time and money in developing their own product.
This can be a huge time and money saver.
How does while label technology work?
A white label product is kind of a ‘raw’ version of a technology that another company put its branding on.
The way it works is that a company develops a product that is essentially ‘plug and play’ so it can be tailored to your business or your brand and can simply be launched right away.
This is a much more cost-effective method of being able to push out software. Rather than paying a lot of money to have their own product developed, companies can purchase their right to use a ready-made version and simply adapt to their branding and identity.
Why do brands use white label business solutions?
There are several reasons why businesses use white label solutions and we’re going to show you the top 4.
#1 You keep your brand
The great thing about white label technology is that you will keep your brand on the software you are selling. Unlike a franchise where you need to adapt to the parent company’s identity, white label allows you to use their ready-made product and market it as your own.
This means that you have a great product with your own branding that can be helped to boost your own reputation.
#2 It will save you money
Instead of having to pay out loads of cash for a bespoke tech solution you can pay a much lesser amount to pay for something that already exists.
With a white label product you can get a solution out to your customers and your clients pretty much right away. You won’t need to spend months in meetings, going back and forth with developers and keeping your customers waiting. White label products are available right away.
#3 You customers will appreciate it
By utilising white label solutions you’ll get a solution out to your customers quicker.
They won’t have to wait ages and keep seeing your marketing about a new product being developed over and over again. You can get it out to them quickly which will make their lives easier and also boost your own reputation and standing in the market as well.
#4 You can focus on what you do well
If you aren’t in the business of developing software or whatever solution your customers are craving, then the chances are you’ll put out a substandard product. Companies do this all the time.
With a white label solution you can use something that is ready-made and actually works well. It’ll allow you to focus on what you do best as a company so you don’t branch out into something you have little or no experience of.
White label business opportunities
For many companies, white label products provide a cost-effective solution when it comes to providing products and services to their clients.
Rather than spending a lot of money on developing their own applications for their clients to use, white label products are not only ready to go but can also be customized with that company’s branding. It is like having your own product but you don’t have to spend the time and money to have it developed.
There are numerous benefits to this beyond just the simple economics and white label advertising platforms offer advantages to both publishers and advertisers.
If you need to provide a solution to your clients and you don’t want the headache of developing your own product then white label offers an effective solution.