Why you should get into affiliate marketing
If you’re keen to get into affiliate marketing, the good news is that you can set up an affiliate marketing business quickly and easily, without needing to commit your own money when you begin.
Virtually every type of product or service you can think of has an affiliate network serving it, and savvy entrepreneurs who are willing to do their research and learn the business can earn a lot of money once they’ve found the right approach and got off the ground.
However, new affiliate marketing start-ups come along every day but not all of them succeed in the long term, which is why getting started with affiliate marketing should be viewed just like any other business in terms of your commitment and dedication to making it work.
If you’re not sure how to get into affiliate marketing or want to find out more about how it all works and how to succeed in the business, you’ve come to the right place. In this article, we will provide a simple guide to getting started in affiliate marketing, and explain why affiliate marketing offers an advantage over other business models.
How to get started in affiliate marketing
If you understand the basic principles of affiliate marketing, how to start marketing your affiliate offerings, and how to find your target audience, you’ll be able to choose the most appropriate partner network to work with.
Deciding on a product or service, niche to serve, and approach to take before you pick a network to work with will help you to narrow down your options, and make an informed choice about the right company to partner with to earn commissions.
There are few products or niches that aren’t compatible with the affiliate marketing model and that aren’t served by several competing schemes – and so beginning with a product and audience in mind is a good way to start affiliate marketing.
The best way to start affiliate marketing
Picking a product or service to sell and an audience to sell to requires research, and can take some time. You’ll probably consider and disregard several ideas before you find a winner, but when you do, you’ll already have learned a lot about it and its potential buyers and how to target them before you even launch your first campaign.
When you are looking around for products and services to use to start affiliate marketing businesses, try to choose something that is in demand with lots of prospective buyers, and that will enable you to target several different demographics to sell to.
Research the competition out there for different types of goods, and look for something that will give you a chance of gaining your own market share. If there is already a lot of competition within the niche, it will be harder for you to gain a foothold unless you can target a new audience or design an approach that no one else is using.
Alternatively, if there doesn’t seem to be any competition already serving the niche, this may be a warning sign that there isn’t enough potential demand to make it worth your while.
Focus on products and services that offer something new, different, or better than alternatives, and that have unique USPs that can help you to create demand and make sales.
How to start affiliate marketing the right way
No how-to affiliate marketing guide could be complete without speaking a little bit about the logistics of finding and choosing a network to work with, and explaining how to sign up.
When you’ve identified a product or service you want to sell and have done your research to make sure there are buyers looking for it or demographics that you can target to create demand with, you are ready to start looking for an affiliate network to partner with.
There will almost certainly be several networks serving the same niche, and offering the same or very similar products and services to choose from, which will allow you to compare them side by side and make an informed choice.
Some schemes will even provide helpful advice on how to get started with affiliate marketing in the most effective and efficient way, and these will tend to be the networks that will provide lots of support and advice as needed once you’ve got your business off the ground too.
• Look for a network that offers products and services that you want to sell.
• Analyse their commission and payment structures to ensure that they reflect your expectations and will allow you to make a profit.
• Compare different types of commission structures side by side to find the best fit – for instance, some affiliate agreements payout for traffic or site clicks, whilst others pay out for sales or acquisitions. Each different type of payment model requires a different approach and choosing one that suits you and how you want to market your offerings is important.
• Check out the availability of promotions and incentives the schemes you are considering an offer in order to help you to boost sales.
• Make sure you will have access to affiliate analytics to help you to measure your success and fine-tune your approach.
• Find out what type of support is available for affiliates, and whether or not it will suit your requirements.
• Check out the sign-up requirements for the scheme you are looking at, and when you are happy with them, just submit your application and you’re good to go.
How to find and choose affiliate marketing opportunities
It isn’t hard to find affiliate marketing opportunities, and virtually every scheme from the newest start-up to the big hitters are in constant competition to find affiliates to work with. This means there’s a lot of choices out there for you, so you can afford to be picky about finding the right scheme that offers the type of opportunities you are interested in.
It is a good idea to shop around and be selective about what scheme you work with – as a potential affiliate, you are in a strong position to be able to be choosy about what you want. You might also want to investigate schemes outside of your chosen niche or product area too, just to get a feel for the business and what is on offer, and how this can differ across competing schemes.
Can you start affiliate marketing with no money?
Anyone can start affiliate marketing today without having to spend any of their own money to get going. No reputable scheme will expect you to pay to join it, nor commit any funds of your own to getting going – and it is entirely possible to launch your business and start making sales without any start-up capital.
However, you are more likely to succeed and particularly, make significant amounts of money if you dedicate some of your profits to promotional and advertising spending, but this is something that you can look at further down the line when you have a better feel for the industry.