Getting traffic to your website, blog and offers isn’t always easy.
Even if you do get some traffic coming in it needs to be targeted and related to what your digital space is actually about. Hence why advertising networks are so popular.
This is why affiliate marketers and advertisers turn to services such as Zeropark and other traffic sources.
We are going to go through what Zeropark is, how it works and what is good and bad with it.
What is Zeropark?
Zeropark was created in 2011 and has built up a great name for itself as a premium source of traffic.
Many advertisers use Zeropark and have a lot of success with it. Zeropark works by allowing you to bid on traffic from domain redirects. So, when someone buys a domain that they plan to either advertise on or even sell further down the line, they ‘park’ this domain with Zeropark.
The company will then sell the traffic from the parked domains to advertisers. In a way, it offer a unique selling point that many other advertising networks don’t.
With Zeropark you have four different campaigns that you can run – RON, Keyword, Target or Multi-Geo.
RON, or run on network, allows you to target one specific country with your campaign. Keyword is centred around certain keywords and phrases that are related to your niche while Target is when you have already identified the top performing targets from your other campaigns. Finally, you can target multiple geographical locations at once.
It isn’t just domain redirects that Zeropark focus on although this is a staple part of their business model. You can also use push ads, premium PPV and In-App.
Now you know what Zeropark is and how it works at a basic level, what is good about it?
Benefits of using Zeropark
There are many advantages to using Zeropark over other advertising networks.
For people that are new to advertising networks it can sometimes feel massively overwhelming. The user interface and user experience of many networks isn’t great especially for newbies.
Zeropark has a very user friendly design and it easy to use even for beginners. If you want an advertising network that is easy to use then you can’t really go wrong with these guys.
The support system at Zeropark is another major bonus of using their services.
You get a personal account manager who is on hand to help out with anything you need while their response speed is very quick as well. You won’t have to wait days to get a response. Also, you can contact them via email, Skype or their messenger system so you have several methods in which you can get help.
With Zeropark you have the four campaign types that we have already mentioned in this review – RON, Keyword, Target or Multi-Geo.
This allows you to tailor your campaigns to what you need whether that is based on one geographical area, spread across several countries, related to certain keywords and key phrases or take the highest performing parts of each campaign and combine them into one. Zeropark gives you a lot of flexibility in terms of how you approach an advertising campaign.
Does it have any drawbacks?
Even though Zeropark is one of the highest rated advertising networks online at the minute, there are some things we should make you aware of before you decide if you want to use them or not.
Their traffic quality has been described as average on many occasions. While it isn’t terrible by any means, it perhaps isn’t the best available.
They also require a minimum deposit of $200. This isn’t a big amount of money in online advertising terms but it can be steep enough for someone that is just starting on their journey. That being said, they do allow PayPal and wire transfer payments to get your cash although it would be nice if that have other options as limited payment choices is something that many people don’t always thing about.
Our verdict on Zeropark
So, should you use Zeropark?
Zeropark has many benefits. For newcomers to the online advertising world it is very easy to use and their website is user friendly. This is in contrast to many other networks which are often very confusing.
These guys also allow four different campaign types which is a great way in which you can get targeted traffic to your offers, website or blog. With RON, keywords, multi-geo and target options you can make sure you only reach out to the people that are likely to click on the ads and convert.
They have a great support system and you will not be waiting long in order to get a response.
While Zeropark do have some drawbacks such as the quality of traffic and minimum deposit, overall, they are one of the best online advertising networks around today.